Aquascape Supply Co. - My Aquascape
Aquascaping is a new hobby that is growing all over the world. It is, quite literally, a mix of the hobby of aquariums and landscaping. We were excited when our friend and entrepreneur, Roger Ma, approached us to develop a new brand to serve this growing community.
It's rare when we get the opportunity to work with new brands from scratch, in an industry that is fairly new but we were up for the challenge. It helped us go all the way back to the beginning and ask a couple questions about our approach. How do we get people to know what Aquascaping is? How do we educate them on how to do it? How can this new brand be a global resource for the Aquascaping community?
We started out producing a campaign called "My Aquascape". This content would help people not aware of the hobby get exposed to the beauty, people, and personalities that find joy in Aquascaping.
Work in Production:
Video Campaign - Aquascaping 101
Photography - Product
Digital - Ecommerce Website
Creative Direction - Beau Aguon
Content Strategy - Beau Aguon
Producer - Shane Aguon
Producer - Beau Aguon
Director/DP - Shane Aguon
Editor - Shane Aguon
Photography - Shane Aguon
PA - Sammy DeGuido