Brands & Content, Guts & Soul


Perma-Cal® Industries has been a leader in quality and design of Direct Drive Pressure Gauges for over 35 years. Reliable in the most rugged environments, Perma-Cal® gauges are designed to withstand hostile applications, including intense vibration and overpressure. For this reason, Perma-Cal® gauges are well suited for the Industrial, Energy & Power, Aerospace, Petrochemical and Commercial Diving Industries.

Perma-Cal’s creative challenge to us was simple. How can we make their B2B product, marketed and sold to engineers, interesting and memorable? Our solution was to create a series of content that highlighted Perma-Cal’s main value propositions. And make it extremely entertaining, and unlike any other piece of content in their industry.

The Result

100x more views than their most viewed piece of content, and tons more sales.


Writers: Beau & Shane Aguon

Producer: Beau Aguon

Director/DP: Shane Aguon

AC: Sammy DeGuido

Gaffer: Evan Yamada

Stills: Adam McCain

G&E: Andrus Lighting

Camera: Phantom Flex 2k for High Speed & URSA Mini Pro