Perma-Cal Pressure Gauges has been trusted for over 35 years in the Heavy Industrial, Energy, Aerospace, Chemical, and Commercial Diving industries. Perma-Cal approached us for ideas on how to have their product stand out in their marketing, as it does everyday for their users.
Our idea: take the one thing that their product has on their competition (impact resistance) and visualize it in an entertaining way. We were very grateful to partner with a client that lets us hit their products with flames, golf clubs, baseball bats, and hockey sticks for work.
Within 5 months, 70x more views than their highest viewed content.
Creative Direction - Beau & Shane Aguon
Producer - Beau Aguon
Director/DP - Shane Aguon
Editor - Shane Aguon
PA - Sammy DeGuido
Gaffer - Evan Yamada
Photographer - Evan Yamada
Talent (Athlete)- Chris Honer